Who we are

About Prime Signal

Prime Signal is an AI marketing autopilot built for businesses that find out about broken campaigns days too late. We watch your ad campaigns, landing pages, funnels, tracking pixels, and email deliverability around the clock, detect problems the moment they appear, diagnose the root cause with AI, and fix them automatically or with your approval. The fastest of those checks runs every 15 minutes.

“We” is two people. Prime Signal Software, LLC. is Ed Middlebrooks and Joshua Anderson, working out of Tampa, Florida, and both of them are further down this page with a way to reach them. Read on and you will know who you would be dealing with, which is the reason anybody opens an about page.

Why Prime Signal exists

We believe most marketing waste follows patterns

A disapproved ad sits silent all weekend.
A budget keeps spending against a landing page that no longer loads.
A tracking pixel dies and attribution goes dark.

Prime Signal catches these problems and resolves them so you can focus on strategy and creative instead of babysitting dashboards.

Ed spent three decades running multi-tenant enterprise environments, where the job is noticing that one tenant broke at 3 AM before anybody has to ring you about it. A client ad account is the same shape of problem with money attached, and almost nobody treats it that way. Which raises the fair question of what a system like that should be built to be good at.

What we optimize for

Speed, safety, and intelligence

Three things, in that order, decided by the two of us and written into the product rather than into a values page. Each one below says how it is enforced.

Speed

Ad status and spend checks run every 15 minutes, so problems surface the same day instead of on the next invoice.

Safety

Every fix is proposed as a ticket, logged, and reviewable. You decide per client what runs automatically and what waits for your approval, approval is a step inside the workflow rather than a notification, and disconnecting a platform revokes the token immediately.

Intelligence

Reasoning runs on Anthropic's Claude models through one governed path that records every call, on zero-retention APIs. Real diagnosis of your campaigns, funnels, and tracking, explained in plain English, and your campaign data is never used to train a model.

The Prime Signal approval queue, listing proposed ad actions with the reason for each one and approve or reject controls. — Safety is not a sentence on this page. It is this screen: every proposed action waiting for a person, with the reason attached.Illustrative, demo data

That is what we optimize for. Who decided it is the next fair question.

Leadership

The people who build it

Ed Middlebrooks

Co-Founder & Principal

Senior engineer with over 30 years of expertise across enterprise platforms, systems architecture, and cloud operations. Previously at GreenPages Technology Solutions (now Blue Mantis), where he designed and managed complex multi-tenant environments for enterprise clients. Ed built Prime Signal to solve the problem he saw firsthand: marketing teams forced to choose between hiring expensive specialists and using disconnected tools that never catch problems fast enough.

Joshua Anderson

Co-Founder & Principal

Joshua Anderson is the co-founder of Prime Signal Software and founder of Prime Signal Marketing. With a background in digital marketing, business development, and growth strategy, Joshua works with businesses on lead volume, revenue and marketing performance. He sits with clients to find the growth opportunities and connect them to the technology, data and systems behind them. At Prime Signal Software, Joshua leads sales, marketing and partnerships, and he is the one who answers a demo request.

Book time with Josh

Two people, both reachable, both named on the company. Josh takes the demos and Ed takes the technical questions, usually inside one business day. The last thing worth knowing is where we actually are.

Where we are

Prime Signal is built by Prime Signal Software, LLC., based in Tampa, Florida. We're a small team that believes marketing should run on autopilot.

Questions go to the address below and come back from Ed or Josh within one business day. A demo runs 30 minutes on your own accounts, and nothing is connected to anything until you say so.

hello@primesignalsoftware.com